REMOVEMENT is a revolutionary movement that aims to lobby governments and make the public aware of the worldwide ecological footprint of the fashion industry.
The main goal is to achieve a law, that makes information behind all fashion products transparent and easy for everyone through a label next to the price tag and also aware about this gap of information between consumer and producer.
The Label consists of an infographic that represents the globe, on top of the globe there's a covered area, the bigger it is, the worse is for the environment ( graphic representation of the malpractices in the fashion industry across the world). This prototype is a unique system of information that will let people know all the elements used in the production of each garment.
Sustainable fashion is becoming a trend but REMOVEMENT wants to move that to a permanent style. To achieve the main goal of having an accessible label in all the fashion products, REMOVEMENT created a petition to promote that change in our system.
In order to reach a wider range of audience and oware of this problem, the movement will be spread through a campaign on social media and on the streets.
For an interactive engagement with the consumers, we will let people join the movement as a team, by using our stencil flyers, on a label format, to share the message. Our social media is going to be important to inform people about this big issue.
Together we can have a real impact with the only powerful weapon we all have in common ... the ability to choose.
With this label will be able to choose sustainable products and rewarding responsible fashion brands that do well over those that don't lead the entire industry to become more sustainable and fair.
RELABEL, REUSE, RESTYLE